Sports Business/Marketing Manager 

Job Description: 

• Develop campaigns to engage fans and customers and attract sponsors

• Support sports businesses such as professional sports teams, sporting arenas, college sports teams, leagues and other sports-related businesses and organizations

• Promote sporting events

• Manage athletes

• Create and manage relationships with popular brands (for example, Coca Cola)

• Research marketing trends

• Understand sports and marketing analytics and data

• Manage relationships with the media

 

Education Needed/Other Requirements: 

• Associate’s degree (2 years) or bachelor’s degree (4 years), with major or concentration in Sports Management, Marketing or Communications 

• Master’s degree for upper-level management jobs

• Internship(s)

• Prior experience as an athlete or prior experience working in sports area 

 

Skills/Personality Traits: 

• Passion for and knowledge of sports industry and brands

• Research skills

• Marketing and sales skills

• People skills  

• Communication skills

• Data analysis skills 

• Creativity 

• Organized

 

Helpful Links:

• How to Become a Sports Marketing Manager, https://online.lsu.edu/newsroom/articles/how-become-sports-marketing-manager/

• Sports Manager: Job Description, Duties and Requirements, https://study.com/articles/Sports_Manager_Job_Description_Duties_and_Requirements.html

• The Ultimate Guide to Sports Management, https://www.managerskills.org/sports/manager-guide/

​

Download as PDF File